cycling coaching
ROK coaching delivers the personal connection, experience, and adaptability you need to compete at the highest level.
At ROK Coaching, our approach goes beyond data and certifications — it’s built on decades of real racing experience. With over 45 years competing across road, cyclocross, enduro, downhill, BMX, and more, we know exactly how an athlete feels in training, in recovery, and on the start line. Our mission is to deliver professional-level preparation and insight to every rider — from dedicated weekend racers to world-class competitors — through experience that can’t be bought.
Our Cycling Package:
Personalized Training & Season Planning
Every athlete’s journey starts with a plan. We’ll map out your race calendar, set key goals, and build a customized season schedule in TrainingPeaks designed around your life, recovery, and performance needs. Whether you’re targeting your first big race or chasing a championship, we’ll create the roadmap to get you there.
Data-Driven Coaching with Real Communication
We read your files, track your metrics, and make real-time adjustments when life gets in the way. Beyond the numbers, we keep an open line of communication — phone, email, or text — so your training evolves with you. When you reach your goals, we all win.
Racing Tactics, Mindset & Goal Setting
Performance isn’t just physical — it’s mental. We help you sharpen race-day tactics, strengthen mindset, and set clear, achievable goals that build confidence and consistency. From start line to finish, you’ll be ready to race smarter, stronger, and with purpose.
Choose your plan
Popular
per month
$250
Elite Performance
Whether you’re chasing your first race finish or standing on a national podium, the Elite Performance package is built for every rider who wants to reach their full potential.
per month
$125
high school | collegiate
Built for student-athletes balancing school, training, and competition, this package delivers the same professional-level coaching as our Elite Performance plan — at a discounted rate.
*No long-term contracts required — but we encourage full commitment to unlock your best results.
How it works
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We use the TrainingPeaks app to share your schedule, analyze your data, and stay aligned on your progress — keeping communication and feedback in one easy place.
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We understand that life happens — jobs, family, school, injuries, or illness — and your coach is here to help you navigate it all while staying consistent and motivated.
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We start with your key races and events, then work backward to design a smart, flexible plan that adapts when life or conditions change.
Our Coaching Philosophy
Our Coaching Philosophy
At ROK Coaching, we don’t believe in cookie-cutter training plans. Every athlete is unique — and so is their path to success.
Our philosophy is simple:
Precision: Training backed by proven sports science and racing experience.
Adaptability: Plans evolve with you — based on life, recovery, and goals.
Trust: When you trust the process, results follow.
Intuition: Numbers matter, but so does how you feel. We listen to both.
Results: Whether you’re chasing a podium, upgrading categories, or building lifetime fitness, we help you get there without burning out.
Athlete Testimonials
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![enduro mountain bike champion]()
"Working with Rob over the past nine years has been a game-changer. His ability to tailor training, balance intensity with recovery, and prepare me mentally and physically has been a huge part of my success — from U21 titles to winning the U.S. National Enduro Championship."
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![Joe Friel cycling coach]()
"I’ve worked closely with Rob Kelley through Training Bible Coaching and have found him to be among the most knowledgeable and hard-working cycling coaches I have ever known. I highly recommend him."
Joe Friel
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![cycling coach Colorado]()
“Working with Rob has been such a clear and motivating experience. His coaching style makes every session purposeful and fun, and I already feel like I’m unlocking a new level of performance potential.”
